From Code Computerlove to EM Code: A strategic rebrand for the future

Today, Code Computerlove, one of Manchester’s most renowned digital agencies, announces a strategic rebrand to become EM Code.  This rebrand signifies a pivotal milestone in the agency's evolution, following a seven-year integration with EssenceMediacomNorth, a division of the global advertising giant WPP.

Established in 1999, EM Code has earned industry acclaim for its award-winning services in web development, brand strategy and digital innovation. Its reputation has resulted in the agency working with household names including BBC, Oxfam, Asda and Bentley.

The rebrand to EM Code not only introduces a new name and logo but also promises a new strategic proposition in response to the evolution of technology and market needs. EM Code will continue to deliver its traditional services in web development, design and brand while further deepening its capabilities in AI, technological innovation and customer experience.

Paul Cooper, Chief Operating Officer for EssenceMediacom North, stated:

“The rebrand to EM Code marks a significant milestone in our journey of integration and innovation. Modern brands face the challenge of managing an intricate network of digital touchpoints. With an increasingly difficult market, the emphasis is shifting towards the critical roles of retention and brand equity. The rebrand to EM Code is the final step in a journey that has seen our two agencies integrate ever closer, realising our vision of a fully connected service for the entire customer journey. We're excited to continue delivering exceptional value to our clients, leveraging our enhanced capabilities in AI, technological innovation, and customer experience.“

Louis Georgiou, Co-founder of EM Code, commented:

"From our early days working at the dawn of the dot com bubble to now working with AI, our passion for pushing the boundaries of technology hasn’t changed. The rebrand to EM Code signals our continued evolution and our readiness to meet the future head-on. As EM Code, we will continue to offer industry-renowned services in web and app product development, customer experience, AI, and tech innovation. It's the start of an exciting new chapter that aims to help us add greater value to EssenceMediacom North clients and effectively drive our collective growth and success.”

Over the past year, EM Code and EssenceMediacom North have strengthened their collaboration at the newly shared office at the WPP Manchester Campus in Spinningfields. This move enhances EssenceMediacom North’s capabilities beyond media acquisition and activation, promising to deliver breakthrough growth across the whole customer journey.

About EM Code

EM Code is a customer experience, digital innovation and AI agency. We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX).

We achieve this through our industry-renowned services in digital transformation, web & app development, brand strategy, conversion rate optimisation (CRO) and UX (user experience).

Our human-centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations.

About EssenceMediacom North

At EssenceMediacom North, we deliver breakthrough growth across the whole customer journey.

From ambitious start ups to global enterprises, our expertise spans the entire media landscape, delivering impactful, iterative, and innovative strategies designed to scale.

Our disruptive approach redefines media models, fostering creative and transformative growth for digitally native, dot-com, and direct-to-consumer brands.

We leverage our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology to craft truly integrated solutions.

Our commitment to delivering results has earned us the trust of leading brands such as Hillarys, Absolute Collagen, Cinch.co.uk, Dusk.com and SKY.

 EssenceMediacom North is part of WPP’s media investment group, GroupM.