Strategy

Brand & Product Vision

The future is uncertain. Now more than ever? It sure feels like it. We can’t help you see through time, but we can help you describe the future you want to create.

We can help you

Make an impact

To make a difference, your vision must be clear, compelling, and memorable. People need to know what it means. They need to feel motivated by it. And they need to remember it – that’s how meaningful action happens. No death by PowerPoint here – we promise.

Fuel effective teams

Vision helps teams prioritise, and importantly decide what not to do. It should also remind people there’s a bigger purpose to their work.

Cut through the noise

The opportunities are huge for brands that genuinely stand out. By painting a picture of the future that’s uniquely yours, you can build distinctiveness in your content and product day-to-day.

Clear your head

With your intentions stated for the mid to long term you can take a breath and be excited about the future. We all need a bit of that, right?

Brand vision or product vision?

We tend to work with two types of vision: Brand and Product.
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Brand vision: Articulating the ‘why’ of your brand. Why do you exist and what change do you want to bring about in the world?

Product vision: Defining your product’s purpose and emotional feel. What’s the long-term vision for your digital product, over and above standard metrics of success? What makes it different?

Let’s get started

Just a few ways we could start working with you, depending on your budget and timescales.

Research consolidation

1 – 2 weeks

We love doing original research but we know there's loads of great stuff we can absorb and turn into something digestible and directional. We'll get that from stakeholders around your business and bring it into one great starting point for a new inspiring vision.

Team workshops

1 day

Workshops are our bread and butter but this type of workshop is our favourite jam. Getting a diverse group of people from around your business is the secret to co-creating the bones of something that will make you stand out for years not months.

Draft vision

3 days

Our strategists and copywriters will create multiple drafts from the ingredients in the workshop. We'll polish just enough to wow you but also leave room for your feedback and refinement before we move onto the creation of exciting new vision assets.

Helping partners explore what’s next

We are incredibly proud to be part of the global BBC UX&D roster along with six other agencies, and recently helped partners like JCT600 and Bluestone with exciting vision work.

About EM Code

Why choose EM Code?

We understand the problem

We’ve seen what happens when vision is missing, and we’ve learned more by surveying other organisations too. If you want some stats to show your boss, we’ve got a bunch of them in our post about how a clear product vision can drive and inspire your team.

No word or pixel out of place

We’ll spend plenty of time making sense of your vision together, but then it’s time to turn it into something that stands the test of time. We’ll craft a presentation or video you can feel proud to show anyone in your organisation.

We’ve had a bit of practice

We’ve recently helped clients like JCT600, Bluestone and the BBC with exciting vision work.